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Vegan cosmetics brand WSJ Crossword Clue

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Frequently Asked Questions About This Clue

The most common and recent 5-letter answer for "Vegan cosmetics brand" is AVEDA.
The clue refers to a well-known brand in the beauty industry that is recognized for its commitment to using plant-based ingredients, aligning with vegan principles. Aveda is a prominent brand that fits this description.
This clue was last seen in the WSJ Crossword on September 17, 2026.
Aveda is a brand of cosmetics and personal care products that emphasizes natural and environmentally friendly ingredients.
Maker of Nutriplenish shampoo, Eco-friendly beauty brand, Vegan skin products brand, Cosmetics brand, Cosmetics brand owned by Estée Lauder

The clue “Vegan cosmetics brand” is a classic crossword staple, frequently appearing in puzzles like the WSJ crossword. For the puzzle dated September 17 2026, the definitive 5-letter answer is: AVEDA.

Expert Tip: When you’re stuck, try to analyze the structure of the clue itself. Is it a direct definition, a pun, a fill-in-the-blank, or a pop culture reference? Identifying the type of clue you’re dealing with is a key skill for improving your solving speed.