Letterhead topper WSJ Crossword Clue

Think of the visual identity that crowns a company's correspondence.

A ???? is a graphic mark or symbol used to identify a company or organization.

The term 'letterhead' refers to the heading at the top of a sheet of stationery, often used for official correspondence. A 'topper' suggests something that goes at the top, and a '????' is a graphic symbol or emblem typically placed at the top of a letterhead to represent a company or organization.

Apple's apple, for one, The one for Starbucks has a wavy-haired mermaid, Chanel's interlocking C's, e.g., Apple for Apple, e.g., Nike's swoosh, e.g.